I was invited to the launch of Sukar.com, the first private online shopping club in the Middle East.
The event was very nice, the presentation was short and sweet, civilized and straight forward – acknowledging that people were there for the free drinks and finger food, not the actual launch – which is correct and smart to certain extent
The website is on invitation basis only, you cannot register, you will need to either have an invitation code, or a digital invitation from a registered member.
The website acts like a virtual outlet for top fashion brands. It does not exactly have a product catalogue which you browse and buy from, instead what it does is it shows you sales events which have start and end dates, in each event you will find a mini catalgoue with the items available for sale which you can buy at huge discount of course.
According to the presentation, the guys have some 4500 45000 registered users already which is really asesome, and they have launched mainly in GCC, Levant, and Egypt. They will expand their launch activities to cover the whole MENA region in some time.
Sukar.com is bilingual naturally. The website has some nice features such as a request call button (yes you click and the sukar.com team call you back), they feature online chat and customer service 24/7 which is a huge plus, especially for this region where ecommerce is still picking up and not where it needs to be. Big portion of people find it difficult to trust a website or use their credit card online.
Personally I think the website will be successful if they continue to partner with the right brands and stay on top of their customer service, the current three sale events which are available now are Escada, D&G, and Diesel (watches). All awesome really.
It is the right time to enter the market since no other similar websites exist in the Middle East, while in Europe these types of virtual, exclusive outlet stores are dominating the ecommerce scene. The website is backed up by Jabbar Internet Group, the region’s pioneers in online initiatives (the group behind Maktoob, the portal which was acquired by Yahoo! earlier ).
Finally, the Sukar.com folk are nice enough to have authorized me to use a personalized invitation link (since I am a member) on my blog, so if you want to register to this exclusive shop (as good as an invitation code) click here.
Kudos Sukar.com team and keep it up, you are doing everything right and success will be your partner.