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Sukar.com Launches in Dubai

April 27th, 2010

I was invited to the launch of Sukar.com, the first private online shopping club in the Middle East.

The event was very nice, the presentation was short and sweet, civilized and straight forward – acknowledging that people were there for the free drinks and finger food, not the actual launch – which is correct and smart to certain extent :)

The website is on invitation basis only, you cannot register, you will need to either have an invitation code, or a digital invitation from a registered member.

The website acts like a virtual outlet for top fashion brands. It does not exactly have a product catalogue which you browse and buy from, instead what it does is it shows you sales events which have start and end dates, in each event you will find a mini catalgoue with the items available for sale which you can buy at huge discount of course.

According to the presentation, the guys have some 4500 45000 registered users already which is really asesome, and they have launched mainly in GCC, Levant, and Egypt. They will expand their launch activities to cover the whole MENA region in some time.

Sukar.com is bilingual naturally. The website has some nice features such as a request call button (yes you click and the sukar.com team call you back), they feature online chat and customer service 24/7 which is a huge plus, especially for this region where ecommerce is still picking up and not where it needs to be. Big portion of people find it difficult to trust a website or use their credit card online.

Personally I think the website will be successful  if they continue to partner with the right brands and stay on top of their customer service, the current three sale events which are available now are Escada, D&G, and Diesel (watches). All awesome really.

It is the right time to enter the market since no other similar websites exist in the Middle East, while in Europe these types of virtual, exclusive outlet stores are dominating the ecommerce scene. The website is backed up by Jabbar Internet Group, the region’s pioneers in online initiatives (the group behind Maktoob, the portal which was acquired by Yahoo! earlier ).

Finally, the Sukar.com folk are nice enough to have authorized me to use a personalized invitation link (since I am a member) on my blog, so if you want to register to this exclusive shop (as good as an invitation code) click here.

Kudos Sukar.com team and keep it up, you are doing everything right and success will be your partner.


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27.04.2010 at 7:50 pm | Web Boulevard | RSS 2.0 feed | leave a response | trackback

16 Comments to “Sukar.com Launches in Dubai”

  1. Mazen Abou Hatab Says:
    April 27th, 2010 at 3:56 pm

    Enter @SUKARcom , the first exclusive online fashion shop in the Middle East. read here: http://tinyurl.com/36zw6n8

  2. Hi Says:
    April 28th, 2010 at 2:06 am

    Hi,

    the number is 45000, not 4500 ;-)

    Great article!

  3. Aswathy Says:
    August 9th, 2010 at 11:23 am

    Hey Mazen,

    Thanks for the link, have been hearing about it and tried registering today :)

    Regards
    Ash

  4. maktoob saudi Says:
    October 3rd, 2010 at 6:55 pm

    Thanks for you very much

  5. Fatima Says:
    November 29th, 2010 at 1:36 pm

    BAD EXPERIENCE WITH SUKAR

  6. how to do it easy Says:
    December 8th, 2010 at 4:20 pm

    thanks

  7. RAJENDER KUMAR Says:
    January 6th, 2011 at 4:24 pm

    we have bought watches but yet not delivered pls check and reply.
    thanks and regards
    RAJENDER KUMAR BABANI
    00971506538791

  8. Tatiana Says:
    January 13th, 2011 at 12:54 pm

    Me too I bought something in october, still did not receive it..
    what is this?

  9. Tatiana Says:
    January 13th, 2011 at 1:15 pm

    I also bought something ages ago (3 months!) and nothing..
    already considering charity money!

  10. Kavita Says:
    February 15th, 2011 at 8:36 pm

    Awful awful service with Sukar. I agree with the comments above……absolutely no delivery, no feedback, nothing!! it is so frustrating trying to get your own money back……i’m thinking of treating it as a bad debt too!

    i wonder if it is a scam……there must be many out there who like me have almost given up! i have spent almost AED 1000 on it.

    i wouldnt advise anyone to buy anything from Sukar……ever!!!

  11. janeesh Says:
    May 10th, 2011 at 2:07 pm

    I too had this bad experience……I just purchased a product which they claim to have discounted more than half the price….!!! While after receiving the product when i checked in the local outlet …. The price is lessser than what sukar claims as the discounted price..!!!

    I ended up paying more for the product and ended up paying for the shipping tooo….This is a totally unreliable website and they intend to just rob of your money…Please do not purchase anything from sukar!!

  12. Mostafa Yasser Says:
    June 15th, 2011 at 2:28 pm

    this is the worst online shopping store ever !!!

    I registered and bought an HTC desire HD, everything went smooth at the beginning, the customer service were really helpful (they fool u into paying ur money).
    until u pay the money, then u r their b**** they ask u for extra stuff and paperwork, then the biggest hit of all comes.

    when they deliver the package, they pay no money for aramex-egypt, they only pay around EGP 80 for aramex dubai and skip the aramex egypt fee which is around EGP 400 + the customs which they did not mention I have to pay which is around EGP 300 as well. and of course u can’t refund ur money

    i then discovered one more thing, they dont actually sell u the product, they buy a shipment from the USA, send it to dubai then forward it to you

    it turns out to be a big FRAUD

  13. Sara Says:
    June 19th, 2011 at 4:23 pm

    I had a couple of friends who ordered from Egypt before, the stuff might take some time to get there and they were also confused about the customs issue, so they asked around.

    But it also so states on the website about these fees? Did you not see it?
    “Please note that for shipping to Egypt additional customs fees & import taxes may apply.
    Additional charges for customs clearance must be borne by the recipient and paid to the courier. Sukar has no control over these additional charges and cannot predict what they may be.
    Please make sure you are aware of the applicable fees prior to proceeding with the purchase.”

    By the way have you tried getting in touch with them after all this happened?

  14. Satish Says:
    September 1st, 2011 at 12:23 pm

    Thanks for article and all feedback.i was looking for users feedback about sukar in UAE. Now i think i should not invest any money in buying any product from sukar. Helpful thread

  15. Wael Says:
    September 4th, 2011 at 12:53 am

    I too had a very bad experience with Sukar shopping. It takes them 6 weeks to ship things. I did not see this mentioned anywhere when i was ordering or maybe overlooked it since it is so unexpected. The Sukar experience is against all what the online experience is supposed to be. I do not get the feeling that the discounts are real. The goods feel like old inventory stocks. the presentation is extremely bad, same model showing off all of the cloths. You get the feeling that the website promotors are either cheap or unexperienced. They are trying to minimize on investment cost by not keeping any stock of the goods, hence shipping takes 6 weeks (the goods are with being made or the deal is not finalized, I feel).

  16. Mariam Says:
    December 15th, 2011 at 1:12 pm

    Awful service!! i agree with the above comments . . . . .

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