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Email Standards Project

December 16th, 2007

This is a great initiative in attempt to settle once and for all the Email clients differences problem we keep facing (especially us agency people).

It is really so hard to generate that HTML template that would work on all possible clients, and it is mainly because of corporate ego and competition rea$on$.

The guys behind the project are aiming to reach a day where all email clients render the HTML consistently following web standards, by working consistently with providers (be it agencies or free lancers or even sophisticated clients in-house) and the email client developers.

Their website shows the clients they are working with, and the level of response so far – constantly updated.

Their list includes:

  • AOL webmail
  • Apple .MAC
  • Apple Mail
  • Eudora
  • Google Mail
  • Lotus Notes
  • Entourage
  • Outlook 2007 (these guys really need help)
  • Thunderbird
  • Windows Live Hotmail
  • Windows Live Mail
  • Windows Mail
  • Yahoo! Mail

All they are asking from us as support is spread the word, which I am happily delivering – May the force be with you guys!
It would be helpful also to check my other posts and how I keep preaching about the importance of Email Marketing:

>> Gulf Marketing Review: Raising Standards
>> Click * Digital & Online Marketing Summit

Give em all you got .

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5 Comments to “Email Standards Project”

  1. Dido Says:

    you’re blogging my corporate emails now bro?
    gotta say it’s gr8 standards project and should be followed and supported ;)

  2. Governor Says:

    Haha, nice one bro.

    I admit your email made me feel more responsible towards this, but you gotta give it to Sunil, he actually emailed me first like 2 weeks ago, then your email came I felt bad for not doing this the first time.

    You know how many headache we get from clients because of “email compatibility”, to clients it is simple, It just should look right on all email clients :/


  3. Imthiaz Says:

    Let send all email as one big image so we will not have any issues ;-) . Other work around can be building templates for each email client separately and still we run into issues with outlook.

  4. Dido Says:

    no kidding imthi! having emailers as sliced images is the most common way, then comes standard HTML, no CSS no shit!

  5. Governor Says:

    Dido & Imthi, totally agree, that is the most common way nowadays, although not the ideal one; you’d still lose blackberry users, many PDA’s, and lots of corporate outlook users who dont have permission to downlaod images.

    It is a cruel world out there for both Emails and agencies who develop them :)

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