This is a great initiative in attempt to settle once and for all the Email clients differences problem we keep facing (especially us agency people).
It is really so hard to generate that HTML template that would work on all possible clients, and it is mainly because of corporate ego and competition rea$on$.
The guys behind the project are aiming to reach a day where all email clients render the HTML consistently following web standards, by working consistently with providers (be it agencies or free lancers or even sophisticated clients in-house) and the email client developers.
Their website shows the clients they are working with, and the level of response so far – constantly updated.
Their list includes:
All they are asking from us as support is spread the word, which I am happily delivering – May the force be with you guys!
It would be helpful also to check my other posts and how I keep preaching about the importance of Email Marketing:
Give em all you got .