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So Paz and I volunteered (invited more like it from an insider) to compose a theme for a promotional clip for a major uprising brand in the region.

Since the brand had no sonic ID (brand jingle), we decided to approach that first. We composed the jingle, and adapted it to fit the specific execution we were working on. The end result was really cool! Fits the brand and the clip perfectly. We’ve also spiced it up with sound effects matching the execution.

However, despite the good reception it had in the potential client’s team (and ours), the decision maker was not mad about it really. It was rejected.

I’ve decided to share it here yet keep the details confidential ;)

Keep in mind that a recipe for a successful jingle is: it has to be short, it has to be catchy, it has to be super simple. All three for the simple reason that it needs to be imprinted on the back of the listener’s head. Some also believe that it should be annoying – that also helps :)

Note this version does not have the sound effects mentioned above, plus the quality is toned down significantly for the obvios reasons.

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2 Comments to “Project PazMaz 2: Sonic ID and theme”

  1. Mazen Abou Hatab Says:

    Added new entry to blog under music: http://tinyurl.com/yj28mkg

  2. Paz Says:

    Hehe, was not quite a game but much more fun in terms of being creative with a quicker turnaround. Let’s hope more interest comes with time :-)

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